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Channel: The Financial Brand: Marketing Insights for Banks & Credit Unions » Novarica
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Consumer Hypocrisy Clouds Retail Branch Strategies

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Mobile Banking Now Vital To Customer Acquisition

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Record Revenue For Banks, But Flat Growth – What’s Ahead?

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Should Banks Charge Fees For Check Writing?

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Congratulations, Banking Industry Earnings Improve… Now For The Encore?

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Fewer Consumers Interested In Interest-Bearing Checking Accounts

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Are Personal Financial Management Tools Sticky?

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Mobile Tools, High Fees Quash Demand For Overdraft Protection

A combination of mobile banking and high fees and conspired to lower consumer demand for overdraft protection services. (Code: EBQ52CX43N76)

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Online Banks Losing Their Shine, Consumers Shun Them In Searches

Consumers are excluding online banks from consideration at an alarming rate.

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Few Bank Shoppers Say Mobile Check Deposit Is A ‘Must Have’

When switching banks, only 8% of shoppers indicated they must have mobile check deposit.

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Bank Switchers Insist They Must Have Branches

Consumers actively searching for a new banking provider still feel strongly that branches are an essential component in their' switching calculus.

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Consumers Assume Mobile Banking Bill Pay Is Fast, But It Isn’t

Financial institutions offer expedited bill payment services through their online banking systems… but not their mobile banking apps?? It doesn't make any sense.

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Banks and Credit Unions Must Get Into the Mobile POS Game Now

New tools and solutions could marginalize financial institutions if they don't figure out mobile point-of-sale payments before it's too late.

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Banks and Credit Unions Are Winning Mobile P2P Users

Many traditional financial institutions offer mobile peer-to-peer payment services, but do a poor job marketing it.

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Big Bank Customers Pay For Branch and ATM Convenience

Most national banks have killed free checking because people will pay fees for branch convenience. Are they setting the trend for the rest of the industry?

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Big Banks Surrender Mass Market Consumers To Other Institutions

It’s clear that without free checking products, big banks are pushing many mass market shoppers to other institutions.

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Bank Switchers Who Love Checks Willing to Pay More Fees

Among consumers shopping around for a new checking relationship, those who still love checks opt for premium accounts.

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Why Gen-Y Opens Accounts In Branches And Not Online

Financial marketers often assume Gen-Y is the most likely segment to open checking accounts online. Turns out that's not true, and here's why.

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Bad Online Experiences Drive Banking Consumers Into Other Channels

Most online shoppers perfer to open DDA accounts in traditional channels, but bad online experiences contribute to shoppers’ multichannel behavior.

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Rewards Checking Accounts Help Small Banks and Credit Unions Compete

A handful of small institutions offer “rewards” checking accounts, yet these accounts over-perform because consumers choose them more often.

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