Profitable Depositors Want Free Services That Banks Are Eliminating
A lucrative segment of consumers wants free checking and savings, but many banks are killing these services. Are they shooting themselves in the foot?
View ArticleConsumers’ Love For Free ATMs (and What Small Institutions Need to Do About It)
Small institutions must promote surcharge-free ATM access to meet consumers’ demands, and should consider ATM fee rebates for high value customers.
View ArticleBlind Rage Has Left the Building
If consumers hold a grudge against financial institutions for the Great Recession, think again. Big national banks are winning the word-of-mouth referral race.
View ArticleWhy Well-Heeled Consumers Give Banks The Boot
Many banks and credit unions provide fat-cats with personal banking services that regular Joes don’t receive. So what makes affluent consumers switch?
View ArticleWhy Gen-Y Is Passing You By
Small institutions are losing the battle for young consumers even though their checking accounts are just as good as those at big banks. Why is that?
View ArticleWomen Switching Banks Need Branches More Than Men
One in four women over the age of 50 say branches are their primary concern when switching banks. How should financial marketers respond?
View ArticleYoung Consumers Need Bank Branches
Adults under 30 are less likely avoid bank branches than older consumers, and aren’t as interested in opening accounts online.
View ArticleWhy Consumers Choose and Use Reloadable Debit Cards
Reloadable debit cards are an alternative for those consumers who don't write checks.
View ArticleDirect Banks Are Winning Mobile-Centric Consumers
Because online/direct banks don't have any branches, consumers assume they must have better mobile banking.
View ArticleWho Cares About Debit Reward Cards?
Financial institutions offer checking account features that few consumers care about. All people really want is mobile banking and free ATMs.
View ArticleMeh… Consumers Who Don’t Care Choose Regional Banks
Financial shoppers that aren't particularly interested in any specific account features are most likely to choose a regional bank.
View ArticleAge Trumps Income When Targeting Checking Account Consumers
The banking industry usually segments based on income, but age is a better predictor of checking account choices, behaviors and profitability.
View ArticleAre Branches Doomed By Mobile Banking?
Most consumers can imagine they’ll bank 100% digitally in the future, even those who love branches and check writing.
View ArticleConsumers Shop For Checking Accounts With Email Alerts
44% of all shoppers looking for a new checking account want email alerts. The pickier the shopper, the more they want email alerts.
View ArticleData Proves Bad Banking Experiences Hurt Customer Acquisition
48% of consumers looking for a new checking account eliminate at least one institution. Why? Four out of five cite a previous bad experience.
View ArticleWho Wants a Reloadable Debit Card vs. a Checking Account?
Are reloadable debit cards a viable alternative to checking accounts? Or are they a solution for the unbanked? Here's what the data says.
View ArticleBranch Visibility Sways Most Shoppers to Larger Institutions
When consumers look for new a bank, they consistently pick institutions with branch and ATM locations near where they work or live.
View ArticleWhat Mobile Bankers Want
Research based on consumers' actual shopping patterns reveals that mobile bankers are demanding, and expect an array of modern features.
View ArticleMobile Bill Payments Reach Critical Mass
In the last year, the percent of smartphone owners making mobile payments grew by 36%.
View ArticleConsumers Who Bite On Banking Promotions Aren’t Worthless Cheapskates
You'd think consumers who go for bank promotions might be your stereotypical deal-seekers and bargain hunters. But you'd be wrong…
View ArticleIs Gen-Y The Best Target for Mobile Banking Services?
When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.
View ArticleWhere Has Mobile Banking Gone Mainstream?
How badly do consumers want mobile banking? It depends. Research reveals varying levels of interest across 12 major metro markets.
View ArticlePrepare for Rising Rates Before It’s Too Late
More consumers will be shopping online for interest-bearing checking accounts. Are you poised to compete?
View ArticleShoppers Demanding Mobile Banking Still Want Easy Access to Cash
Consumers’ shopping patterns reveal that those who “must have” mobile banking are also more likely to require access to surcharge-free ATMs.
View ArticleGen Y Hopes Their Next Bank Helps Them Budget Better
Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM) tools.
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